Buying a Subaru Should Be Easy.”
I’m here to help you navigate the process like a pro.

More Than a Salesperson — A Partner in Your Subaru Journey

I’m Eric Lohr, your Subaru Sales Concierge at Subaru South Charlotte. I specialize in helping you find the Subaru that fits your life – whether you’re ready to buy today or just starting to explore.

With a background in customer-first service and a commitment to transparency, I’m here to guide you through every step of the car-buying process, pressure-free. Let’s build something better than a transaction – let’s build trust.

“LET’S BUILD SOMETHING TOGETHER…”

People Over Pressure. Trust Over Tactics.

At the core of everything I do is a simple promise: I treat every customer like they’re already part of the Subaru family. No pushy pitches, no rushed decisions — just real, honest help from someone who listens. Whether you're ready to buy today or just starting to explore, I’m here to guide you through the process with clarity, care, and zero pressure.

My Ethos

Because the right Subaru isn’t just a car — it’s a part of your life.
And the experience finding it should feel just as solid.

Concierge Services

Helping You Buy Smarter — Not Just Sooner

At Subaru South Charlotte, I don’t believe in pushy sales or cookie-cutter advice. As your Subaru Sales Concierge, I work with you directly — whether you're ready to buy today or just doing your homework.

Here’s what I offer every client:

Personalized Vehicle Matching

I’ll help you compare trims, packages, and options based on what you actually need — not just what’s on the lot.

Test Drive Setup

Want to drive before you decide? I’ll have the vehicle cleaned, fueled, and ready for a no-pressure test drive at your convenience. Busy? I’ll bring it to you!

Trade-In Help

Not sure what your current car is worth? I’ll walk you through your trade-in options and help you get the most for it — without games.

Transparent Pricing Guidance

Confused about lease vs. finance? Want help understanding incentives? I’ll break it down in plain language.

Post-Sale Support

My job doesn’t stop after delivery. I’ll check in, offer service tips, and be here the next time you need a vehicle — or your friends and family do.

April’s Feature Vehicle Is…

2025 Subaru Outback

2025 Subaru Outback

Blue SUV driving on a mountain road with forest and mountains in the background.

Adventure-Ready, Comfort-Driven

The 2025 Subaru Outback blends rugged capability with refined comfort, making it the perfect choice for drivers who want it all — whether you’re navigating uptown Charlotte or heading for a weekend in the mountains. With standard Symmetrical All-Wheel Drive, advanced EyeSight® Driver Assist Technology, and up to 9.5 inches of ground clearance, the Outback is built for confidence in any condition.

Inside, enjoy spacious seating, available Nappa leather, a panoramic moonroof, and the latest STARLINK® multimedia system on an available 11.6-inch touchscreen.

As your Subaru Sales Concierge, I’ll help you explore the right trim level — from the versatile Premium to the luxurious Touring XT — and make sure you get the Outback that fits your lifestyle best.

🔹 Available in colors like Crystal White Pearl, Autumn Green Metallic, and Cosmic Blue Pearl
🔹 Interior choices include Gray StarTex®, Slate Black Cloth, and Java Brown Nappa Leather
🔹 Turbocharged engine available on Onyx XT, Wilderness, and Touring XT

Reserve an appointment

Let’s keep it simple and on your terms.

Whether you're comparing models, curious about financing, or just want to take a Subaru for a spin, this is your direct line to a pressure-free experience. Choose a time that works for you — I’ll have everything ready when you arrive.

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!